Gain practical SAP CRM and SAP CX skills in sales, marketing, customer service, and customer engagement. Learn through hands-on training and real-world projects to become job-ready and advance your career.
SAP Customer Experience (CX) is a network of cloud solutions that companies use to digitalize, optimize, and personalize their customer relationships. The platform connects sales, service, marketing, commerce, and customer data to create consistent experiences across all channels. Unlike traditional CRM systems, which mainly manage customer data, SAP CX works as an integrated platform that intelligently connects all touchpoints of the customer journey — enabling personalized and seamless interactions, whether in the online store, in customer service, or in face-to-face conversations. CRM stands for Customer Relationship Management. CRM software is technology that analyzes and manages customer interactions and data throughout the customer lifecycle, thereby building better customer experiences, better customer service, and better business relationships while increasing revenue.
Evolution of SAP CRM to SAP CX: SAP CX has evolved to offer end-users intuitive platforms for optimizing operations and launching strategies focusing on relationship building. Beginning with SAP Hybris and progressing to SAP C/4HANA, we see the advent of SAP S/4HANA as the culmination of the modernization of CRM systems and customer relationships. SAP S/4HANA boasts in-memory computing to enable data to be read directly from the source, providing end-users faster data response times — enabling real-time reporting and predictive analytics.
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Reading 15 min
Lab 45 min
Quiz 15 min
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Lab 60 min
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Lab 75 min
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Project 120 min
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Project 120 min
The SAP CRM / SAP CX Training Course was excellent and covered customer relationship management concepts in a practical way. The instructor explained sales, service, marketing, and customer engagement processes with real-world examples. The hands-on exercises made learning easy and helped me gain confidence in working on SAP CRM projects. Highly recommended for SAP professionals.
This training exceeded my expectations. The course was well-structured and covered SAP CX solutions with clear explanations and practical demonstrations. The instructor's teaching style made complex topics easy to understand, and the real-time scenarios helped me apply the concepts effectively. A great course for anyone looking to build expertise in SAP Customer Experience.
I had a great learning experience with this SAP CRM / SAP CX course. The modules were comprehensive, and the instructor explained every topic with patience and clarity. The practical assignments and project-based approach improved my understanding of customer engagement and business processes. I would definitely recommend this course to aspiring SAP consultants.